Mi – Adidas CONCEPT

Final ProjectMi ? Adidas CONCEPTSubmitted to: Dr. Chafic AbidCompany History:It all began in 1920, when Adolph?Adi? Dassler and his brother Rudolph doTheir showtime enclothe in Herzogenaurach, a small village in the to the south of GermanyUsing the basic materials available after World struggle I, Rudolph began makingSlippers with soles made from old tires. Adi converted the slippers into gymnasticsShoes and association football position with nail-on studs or clears. The conceit was as simple as it was magnificent: provide all athlete with the best possible equipment. At the 1928 Amsterdam Olympics, German athletes showcased Dassler shoes to the world. In the 1936, the brothers achieved a major(ip) breakthrough when Jesse OwensAgreed to exsert their shoes in the Berlin Olympics, where he won four goldmedals. By 1937 the Dassler brothers were manufacturing shoes for more than 11 antithetical sports. In 1948 the twain brothers quarreled and Rudolph unexpended to establisht he Puma sports company, while Adi registered the constitute adidas and the following(a) year pick out its now famous iii diagonal stripe trademark. The firstsamples of adidas footgear were used at the 1952 Helsiniki Olympics. In 1954 Germany won the World Cup, clothing new screw-in studs on adidas association football Shoes. In 1963 the first adidas soccer ball was produced and clothing was added to the return range in 1967. By the Montreal Olympics in 1976, over 80% of medalwinners were adidas- equipped athletes.

Business was thriving and Adidas had becomea household name in the jazzy arena, synonymous with sporting achievement. In 1989 the Dassler family withdrew from the co! mpany, and the enterprise was change into a corporation. Bernard Tapie, a cut business tycoon, took over tho was soon jailed following his involvement in a soccer-fixing scandal. Subsequently, adidas was declared bankrupt and left to a number of french banks. In 1993 French-born Robert Louis-Dreyfus was appointed chair of... If you want to get a full essay, order it on our website: BestEssayCheap.com

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